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The new campaign, for Milk of all people, is strange and awesome. The concept is based around a band/dude named White Gold. They have interactive music videos (not unlike the Arcade Fire videos I talked about before) for songs like Do You Love Me Or My Hair, biography snippets, games, taming of a white tiger, etc. The budget was obviously huge and probably incredibly tedious to produce, but oh man it looks like it was fun to work on. What I’d most like to know though, is how did Goodby get Milk to buy in to such an insane project?

Check it out.

Current Listening Habits

• Simon & Garfunkel – The Boxer 2008/08/26
• Camper Van Beethoven – Take the Skinheads Bowling 2008/08/26
• Pixies – Trompe le Monde 2008/08/25
• Ween – Waving My Dick in the Wind 2008/08/25
• Youth of Today – Positive Outlook 2008/08/25
• Dartanian – The Standoff 2008/08/25
• Pixies – Debaser 2008/08/25